Our Founder Sally Benson is just like any other woman except she had a dream to effect change. Her drive and ambition to develop Dignity Wear™ came from personal experience which prompted her to take action.
The light bulb moment came when she was stood on the top of the Great Wall of China and realised right there and then that she could achieve anything.
Sally initially set out on a mission to design a modesty product which would afford every woman the right to her dignity & privacy during routine gynaecological & smear tests.
Sally says, “We are no longer in that generation where we have to get on with it. Times are changing and so are people. They want their voices to be heard loud and clear and they are from many cultural backgrounds with many diverse needs". The concept that is Dignity Wear™ was born.
Over time, Dignity Wear™ customers have reached out and asked for other products to help them on their personal journeys through cancer, menopause, motherhood and general well being.